This is my second time purchasing the Maybelline Cheek Heat Gel Cream because I love the fresh, natural glow it gives. The texture is lightweight and blends effortlessly, making it easy to build up for more color or keep sheer for a subtle flush. It’s perfect for a quick, everyday makeup look.The only downside is that it doesn’t last very long on my skin—I usually need to reapply after a few hours to maintain the color. Even so, I keep coming back to it because the finish is so flattering and easy to work with.A great option if you don’t mind reapplying for all-day wear.